전체 논문·저서 목록

Hye-Jin Paek, PhD · 동료심사 학술지 논문과 저서·챕터 (2026년 9월 기준)

국제 학술지 102편국내 학술지 (KCI) 56편저서·챕터 31편

국제 학술지 102편

2026

  1. [102] Paek, H.-J. Ma, H. H., & Hove, T. (ifirst). Preventing Excessive Lottery Behaviors by Correcting Cognitive Distortions: An Online Message Experiment Study. Social Science Journal. https://www.tandfonline.com/doi/full/10.1080/03623319.2026.2721309
  2. [101] Paek, H.-J., Go, H., Lee, J., & Hove, T. (2026). Mechanisms of Anti-drug Campaign Effectiveness: Roles of Perceived Message Sensation Value and Two Dimensions of Sensation Seeking Tendency. International Journal of Advertising, 45(6), 1354-1382 . https://doi.org/10.1080/02650487.2025.2579404

2024

  1. [100] Paek, H.-J. & Hove, T. (2024). Mechanisms of climate change media effects: Roles of risk perception, negative emotion, and efficacy beliefs. Health Communication, 39(13), 3426–3435. https://doi.org/10.1080/10410236.2024.2324230
  2. [99] Paek, H.-J., & Hove, T. (2024). Message framing and trust as moderated mediating mechanisms for effective government response to uncertain risk messages. Journal of Risk Research, 27(1), 124-137. https://doi.org/10.1080/13669877.2024.2311410.
  3. [98] Paek, H.-J., Oh, H. J., & Hove, T. (2024). Differential effects of digital media platforms on climate change risk information sharing intention: A moderated mediation model. Risk Analysis, 44, 1828-1838. https://doi.org/10.1111/risa.14270
  4. [97] Mikkola, M., Oksanen, A., Kaakinen, M., Sirola, A., Miller, B. L., Zych, I., Paek, H.-J. (2024). Situational and Individual Risk Factors for Cybercrime Victimization in A Cross-national Context. International Journal of Offender Therapy and Comparative Criminology, 68(5), 443-448. DOI: 10.1177/0306624X20981041.

2023

  1. [96] Paek, H.-J., & Hove, T. (2023). Partnerships supporting policies: A social marketing case study of mask supply solutions in South Korea during the COVID-19 pandemic. Frontiers in Public Health 10:1065310. doi: 10.3389/fpubh.2022.1065310
  2. [95] Zych, I., Kaakinen, M., Savolainen, I., Sirola, A., Paek, H.-J., & Oksanen, A. (2023). The role of impulsivity, social relations online and offline and compulsive Internet use in cyberaggression: A four-country study. New Media and Society, 25(1), 181–198. (SSCI, impact factor: 8.06). https://doi.org/10.1177/14614448211009459

2022

  1. [94] Mikkola, M., Ellonen, N., Kaakinen, M., Savolainen, I., Sirola, A., Zych, I., Paek, H.-J., & Oksanen, A. (2022). Cyberharassment Victimization on Three Continents: An Integrative Approach. International Journal of Environmental Research and Public Health, 19(19), 12138; https://doi.org/10.3390/ijerph191912138
  2. [93] Sirola, A., Kaakinen, M., Koivula, A., Savolainen, L., Oksanen, A., Zych, I.., & Paek, H.-J. (2022). Life satisfaction and online gambling-communities: a cross-national study of gambling activities among Finnish, South-Korean, Spanish and American young people. Journal of Gambling Studies, 38, 1195–1214. DOI: 10.1007/s10899-021-10081-8

2021

  1. [92] Kaakinen, M., Koivula, A., Savolainen, L., Sirola, A., Mikkola, M., Zych, I, Paek, H.-J., & Oksanen, A.. (2021). Online dating applications and risk of youth victimization: a lifestyle exposure perspective. Aggressive Behavior, 47(5), 530-543. https://doi.org/10.1002/ab.21968 (SSCI, impact factor: 2.469)
  2. [91] Savolainen, L., Oksanen, A., Kaakinen, M., Sirola, A., Zych, I, & Paek, H.-J. (2021).The Role of Online Group Norms and Social Identity in Youth Problem Gambling. Computers in Human Behavior. 122. https://doi.org/10.1016/j.chb.2021.106828 (SSCI, impact factor: 5.003)
  3. [90] Oksanen, A., Sirola, A., Savolainen, I., Koivula, A., Kaakinen, M., Vuorinen, I., Zych, I.., & Paek, H.-J. (2021). Social Ecological Model of Problem Gambling: A Cross-National Survey Study of Young People in the United States, South Korea, Spain, and Finland. International Journal of Environmental Research and Public Health, 18(6); 3220. https:// doi.org/10.3390/ijerph18063220.
  4. [89] Sirola, A., Kaakinen, M., Savolainen, L., Paek, H.-J., Zych, I & Oksanen, A. (2021). Online Identities and Social Influence in Social Media Gambling Exposure: A Four-Country Study on Young People. Telematics and Informatics, 60, https://doi.org/10.1016/j.tele.2021.101582 (SSCI, impact factor: 4.139)
  5. [88] Vuorinen, I., Oksanen, A., Savolainen, I., Sirola, A., Kaakinen, M., & Paek, H.-J. (2021).The Mediating Role of Psychological Distress in Excessive Gambling among Young People: A Four-Country Study. International Journal of Environmental Research and Public Health, 18(13)): 6973. https://doi.org/10.3390/ijerph18136973
  6. [87] Paek, H.-J., & Hove, T. (2021). Information communication technologies (ICTs), crisis communication principles and the COVID-19 response in South Korea. Journal of Creative Communications, 1-9, DOI: 10.1177/0973258620981170.

2020

  1. [86] Paek, H.-J., & Hove, T. (2020). Communicating Uncertainties during the COVID-19 Outbreak. Health Communication, 35, 1729–1731 https://doi.org/10.1080/10410236.2020.1838092 (SSCI)
  2. [85] Savolainen, L., Kaakinen, M., Sirola, A., Koivula, A., Hagfors, H., Zych, I, Paek, H.-J., & Oksanen, A.. (2020). Online Relationships and Social Media Interaction in Youth Problem Gambling: A Four-Country Study. International Journal of Environmental Research and Public Health, 17(21), 8133; doi:10.3390/ijerph17218133.
  3. [84] Paek, H.-J., Dewhirst, T., & Hove, T. (2020). Can Removing Tar Information from Cigarette Packages Reduce Smokers’ Misconceptions about Low-tar Cigarettes? An Experiment from One of the World’s Lowest Tar Yield Markets, South Korea. Nicotine & Tobacco Research, 990-996. (SSCI, impact factor: 3.79).
  4. [83] Savolainen, L., Oksanen, A., Kaakinen, M., Sirola, A., Miller, B. L., Paek, H.-J., & Zych, I. (2020). The Association Between Social Media Use and Hazardous Alcohol Use Among Youths: A Four-Country Study. Alcohol and Alcoholism, 55(1), 86-9. doi: 10.1093/alcalc/agz088.
  5. [82] Savolainen, L., Oksanen, A., Kaakinen, M., Sirola, A., & Paek, H.-J. (2020). The Role of Perceived Loneliness in Youth Addictive Behaviors: Cross-National Survey Study. Journal of Medical Internet Research (JMIR Mental Health);7(1):e14035. DOI: 10.2196/14035
  6. [81] Paek, H.-J., Baek, H., Lee, S., & Hove, T. (2020). Electronic Cigarette Themes on Twitter: Dissemination Patterns and Relations with Online News and Search Engine Queries in South Korea. Health Communication, 35(1), 1-9. https://doi.org/10.1080/10410236.2018.1536952
  7. [80] Yoo, Y., Paek, H.-J., & Hove, T. (2020). Differential Effects of Content-Oriented versus User-Oriented Social Media on Risk Perceptions and Behavioral Intentions. Health Communication. 35(1), 99-109, DOI: 10.1080/10410236.2018.1545169.

2019

  1. [79] Paek, H.-J., & Hove, T. (2019). Effective strategies for responding to rumors about risks: The case of radiation-contaminated food in South Korea. Public Relations Review, 45(3), 175-183
  2. [78] Ahn, H., Paek, H.-J., & Tinkham, S. (2019). The Role of Source Characteristics and Message Appeals in Public Service Advertising (PSA) Messages: An Application of Fishbein’s Expectancy-Value Model and the Match-Up Hypothesis for Anti-Binge-Drinking Campaigns Targeting College Students. Journal of Current Issues and Research in Advertising, 40(2), 147-170. https://doi.org/10.1080/10641734.2018.1503112
  3. [77] Paek, H.-J., & Hove, T. (2019). Mediating and Moderating Roles of Trust in Government in Effective Risk Rumor Management: A Test Case of Radiation-Contaminated Seafood in South Korea. Risk Analysis. 29(12), 2653- 2667. DOI: 10.1111/risa.13377

2018

  1. [76] Paek, H. J., Kim, H., Cho, Y., Hong, W., Ko, W., Choi, H., ... & Doh, Y. (2018). Rationale, design, and characteristics of the multimedia family planning campaign for a small, happy, and prosperous family in Ethiopia (SHaPE). BMC public health, 18(1), 861. https://www.ncbi.nlm.nih.gov/pubmed/29996819
  2. [75] Paek, H.-J., & Hove, T. (2018). How the media effects schema and the persuasion ethics schema affect audience responses to antismoking campaign messages. Health Communication. 33(5), 526-536. https://doi.org/10.1080/10410236.2017.1279003

2017

  1. [74] Paek, H.-J., Choi, M., & Hove, T. (2017). Intention to view health TV programs in South Korea: An Application of the Comprehensive Model of Information Seeking. Journalism & Mass Communication Quarterly. 94(2), 526-551. http://journals.sagepub.com/doi/abs/10.1177/1077699016689466 AEJMC-KACA Best Paper Award
  2. [73] Hove, T. & Paek, H.-J. (2017). Pluralistic ethics and the personal dimensions of public relations ethical dilemma. Journal of Media Ethics. 32(2), 86-98. http://dx.doi.org/10.1080/23736992.2017.1294018

2016

  1. [72] Paek, H.-J., Oh, S. H., & Hove, T. (2016). How fear-arousing news messages affect risk perceptions and intention to talk about risk. Health Communication. 31(9), 1051–1062. DOI: 10.1080/10410236.2015.1037419
  2. [71] Guseman, E. H, Eisenmann, J. C., Betz, H. H., Pfeiffer, K. A., & Paek, H.-J. (2016). Screen time, sleep and overweight among low-income 8-12 year old youth. Journal of Behavioral Health. 5(2), 39-44. doi: 10.5455/jbh.20160216105917.

2015

  1. [70] Hove, T., Paek, H.-J., Yoon, M., & Jwa, B. (2015). How newspapers represent environmental risk: The case of carcinogenic hazards in South Korea. Journal of Risk Research, 18(9/10), 1320-1336.
  2. [69] Alaimo, K., Carlson, J. J., Pfeiffer, K., Eisenmann, J., Paek, H.-J., Betz, H. H., Thompson, T., Wen, Y., & Norman, G. (2015). Project FIT: A school, community and social marketing intervention improves healthy eating among low-income elementary school children. Journal of Community Health. 40(4), 815-826. DOI:10.1007/s10900-015-0005-5
  3. [68] Paek, H-J, Jung, Y., Oh, H. J., Alaimo, K., Pfeiffer, K., Carlson, J. J., Wen, Y., Betz, H. H., & Orth, J. (2015). A social marketing approach to promoting healthful eating and physical activity in low-income and ethnically diverse schools. Health Education Journal. 74, 351-363. DOI:10.1177/0017896914540294.
  4. [67] Oh, S. H., Paek, H.-J., & Hove, T. (2015). Cognitive and emotional dimensions of perceived risk characteristics, genre-specific media effects, and risk perceptions: the case of H1N1 influenza in South Korea. Asian Journal of Communication, 25, 14-32.
  5. [66] Paek, H.-J., Shin, K.-A., & Park, K. (2015). Determinants of caregivers’ vaccination intention with respect to child age group: a cross-sectional survey in South Korea. BMJ Open. 5:e008342 DOI:10.1136/bmjopen-2015-008342 (9.24 published)

2014

  1. [65] Rifon, N., Quilliam, L. T., Paek, H.-J., Weatherspoon, L., Kim, S., & Smreker, K. C. (2014). Age dependent effects of food advergame interactivity and brand integration. International Journal of Advertising. 33(3), 475–508.
  2. [64] Paek, H.-J., Lee, H. G., & Hove, T. (2014). The role of collectivism orientation in differential normative mechanisms: A cross-national study of antismoking PSA effectiveness. Asian Journal of Social Psychology. 17(3), 173-183.
  3. [63] Hannawa, A. F., Kreps, G., Paek, H.-J., Schulz, P. J., Smith, S., & Street, R. L. Jr. (2014). Emerging issues and future directions of the field of health communication. Health Communication. 29(10), 955-961. DOI: 10.1080/10410236.2013.814959.
  4. [62] Paek, H-J., Kim, S., Hove, T., & Huh, J. (2014). Reduced harm or another gateway to smoking? source, message, and information characteristics of E-cigarette videos on YouTube. Journal of Health Communication. 19(5), 545-560. DOI:10.1080/10810730.2013.821560
  5. [61] Lee, H. G., & Paek, H.-J. (2014). Roles of guilt and culture in normative influence: testing moderated mediation in the anti-secondhand smoking context. Psychology, Health & Medicine, 19(1), 14-23.
  6. [60] Paek, H-J., Oh, H. J., Jung, Y., Thompson, T., Alaimo, K., Risley, J., & Mayfield, K. (2014). Assessment of a healthy corner store program (FIT Store) in low-income, urban, and ethnically diverse neighborhoods in Michigan. Family & Community Health. 37(1), 86-99. DOI:10.1097/FCH.0000000000000014
  7. [59] Paek, H.-J., Quilliam, L. T., Kim, S., Weatherspoon, L., Rifon, N., & Lee, M. (2014). Characteristics of food advergames that reach children and the nutrient quality of the foods they advertise. Internet Research, 24(1), 63-81.

2013

  1. [58] Montoye, A. H., Pfeiffer, K.A., Alaimo, K., Betz, H.H., Paek, H-J., Carlson, J.J., & Eisenmann, J. (2013). Junk food consumption and screen time: Association with childhood adiposity. American Journal of Health Behavior, 37(3), 395-403.
  2. [57] Hove, T., Paek, H.-J., Isaacson, T., & Cole, R. (2013). Newspaper portrayals of child abuse: Frequency of coverage and frames of the issue. Mass Communication and Society, 16(1), 89-108
  3. [56] Paek, H.-J., Hove, T., Jung, Y., Cole, R. T. (2013). Engagement across three social media platforms: An exploratory study of a cause-related PR campaign. Public Relations Review, 39, 526-533.
  4. [55] Paek, H-J., Hove, T., & Jeon, J. (2013). Social media for message testing: a multilevel approach to linking favorable viewer responses with message, producer, and viewer influence on YouTube. Health Communication, 28(3/April), 226-236.
  5. [54] Lee, H. G., & Paek, H.-J. (2013). Impact of perceived norms and guilt on audience response to antismoking norm PSAs: A case of Korean male smokers. Health Education Journal, 72, 503-511.
  6. [53] Weatherspoon, L. J., Quilliam, E. T., Paek, H.-J., Kim, S., Venkatesh, S., Plasencia, J., Lee, M., & Rifon, N. (2013). Consistency of nutrition recommendations for foods marketed to children in the United States, 2009-2010. Preventing Chronic Disease, 10 (December 15) : 130099.
  7. [52] Paek, H.-J., Oh, H. J., & Hove, T. (2013). Multilevel analysis of the impact of school‐level tobacco policies on adolescent smoking: the case of Michigan. Journal of School Health, 83, 679-689.
  8. [51] Jeong, H. J., Paek, H-J., & Lee, M. (2013). Corporate social responsibility effects on social networking sites. Journal of Business Research, 66 (10/October), 1889-1895.
  9. [50] Reber, B., Paek, H.-J., & Lariscy, R. W. (2013). Race, digital and traditional media, and public relations health campaigns. Public Relations Journal, 7(2), 128-156.

2012

  1. [49] Choi, H., Paek, H.-J., & King, K. (2012). Are nutrient-content claims always effective? Match-up effects between product type and claim type in food advertising. International Journal of Advertising, 31(2), 421-443.
  2. [48] Paek, H.-J., Oh, H. J., & Hove, T. (2012). How Media Campaigns Influence Children’s Physical Activity: Expanding the Normative Mechanisms of the Theory of Planned Behavior. Journal of Health Communication, 17(8), 869-885.
  3. [47] Paek, H.-J., Hove, T., Kim, M., Jeong, H., & Dillard, J. P. (2012). When Distant Others Matter More: Perceived Effectiveness for Self and Other in Child Abuse PSA Contexts. Media Psychology, 15(2), 148-174.
  4. [46] Paek, H.-J. & Hove, T. (2012). Determinants of Underage College Student Drinking: Implications for Four Major Alcohol Reduction Strategies. Journal of Health Communication, 17(6), 659-676.
  5. [45] Paek, H.-J. & Hove, T. (2012). Social Cognitive Factors and Perceived Social Influences that Improve Adolescent eHealth Literacy. Health Communication, 27(8), 727-737.
  6. [44] Oh, H. J., Hove, T., Paek, H.-J., Lee, B.K., Lee, H. & Song, S. (2012). Attention Cycles and the H1N1 Pandemic: A Cross-National Study of U.S. and Korean Newspaper Coverage. Asian Journal of Communication, 22, 214-232.
  7. [43] Choi, H., Yoon, H., Paek, H.-J., & Reid, L. (2012). ‘Thinking and feeling’ products and ‘utilitarian and value-expressive’ appeals in contemporary TV advertising: a content analytic test of functional matching and the FCB model. Journal of Marketing Communication, 18, 2(April), 91-111.
  8. [42] Paek, H.-J., Reid, L., Jeong, H. J., Choi, H., & Krugman, D. (2012). Five Decades of Promotion Techniques in Cigarette Advertising. Health Marketing Quarterly, 29 (1), 1-17.

2011

  1. [41] Hove, T., Paek, H.-J., & Isaacson, T. (2011). Using Adolescent eHealth Literacy to Weigh Trust in Commercial Web Sites: The More Children Know, the Tougher They Are to Persuade. Journal of Advertising Research, 51(september), 76-89.
  2. [40] Paek, H.-J., Hove, T., Kim, M., & Jeong, H. (2011). Mechanisms of child abuse Public Service Announcement effectiveness: Roles of emotional response and perceived effectiveness. Health Communication, 2 (6), 534-545
  3. [39] Paek, H.-J., Hove, T., Jeong, H, & Kim, M. (2011). Peer or expert? The persuasive impact of YouTube public service announcement producers. International Journal of Advertising, 30(1), 161-188.
  4. [38] Paek, H.-J., Yoon, H, & Hove, T. (2011). Not all nutrition claims are perceived equal: Anchoring effects and moderating mechanisms in food advertising. Health Communication, 26, 159-170.
  5. [37] Paek, H.-J., Reber, B. H., & Lariscy, R. W. (2011). Roles of interpersonal and media socialization agents in adolescent self-reported health literacy: A health socialization perspective. Health Education Research, 26, 131-149.
  6. [36] Paek, H.-J., Nelson, M. R, & Vilela, A. (2011). Examination of Gender-role Portrayals in Television Advertising across Seven Countries. Sex Roles. 64, 192-207.
  7. [35] Paek, H.-J., Bae, B., Hove, T., & Yu, H. (2011). Theories into practice: A content analysis of anti-smoking websites. Internet Research. 21(1), 5-25. Highly Commended Award Winner at the Literati Network Awards for Excellence 2012
  8. [34] Paek, H.-J., Gunther, A. C., McLeod, D. M., & Hove, T. (2011). How adolescents' perceived media influence on peers affects smoking decisions. Journal of Consumer Affairs, 45(1), 123-146.
  9. [33] Eisenmann, JC, Alaimo, K, Pfeiffer, KA, Paek, H-J, Carlson, JJ, Hayes, H, Thompson, T, Kelleher, D, Oh, Orth, J, Randall, S, Mayfield, K, & Holmes, D. (2011). Project FIT: Rationale, design and baseline characteristics of a school and community-based intervention to address physical activity and healthy eating among low-income elementary school children. BMC Public Health. 11:607. DOI:10.1186/1471-2458-11-607
  10. [32] Lariscy, R., Reber, B., & Paek, H.-J. (2011). Exploration of health concerns and the role of social media information among rural and urban adolescents: A preliminary study. International Electronic Journal of Health Education, 14, 16-37.

2010

  1. [31] Paek, H.-J., Kim, K., & Hove, T. (2010). Content analysis of antismoking videos on YouTube: Message sensation value (MSV), message appeals, and their relationships with viewer responses. Health Education Research, 25(6), 1085-1099.
  2. [30] Paek, H.-J., Reid, L., Choi, H., & Jeong, H. (2010). Promoting health (implicitly)? A longitudinal content analysis of implicit health information in cigarette advertising, 1954-2003. Journal of Health Communication, 15, 769-787.
  3. [29] Paek, H.-J., Lee, A. L., Jeong, S., Wang, J., & Dutta, M. J. (2010). The emerging landscape of health communication in Asia: Theoretical contributions, methodological questions, and applied collaborations. Health Communication, 25, 552-559.
  4. [28] Paek, H.-J., Hilyard, K, Freimuth, V., Barge, K., & Mindlin, M. (2010). Theory-based approaches to understanding public emergency preparedness: Implications for effective health and risk communication. Journal of Health Communication, 15(4), 428-444.
  5. [27] Paek, H.-J., Choi, H., & Nelson, M. (2010). Product, Personality or Prose? Testing Functional Matching Effects in Advertising Persuasion. Journal of Current Issues in Advertising Research, 32(2), 11-26.
  6. [26] Lariscy, R., Reber, B., & Paek, H.-J. (2010). Examination of media channels and types as health information sources for adolescents: Comparisons for black/white, male/female, urban/rural. Journal of Broadcasting & Electronic Media, 54(1), 102-120.
  7. [25] Kim, K. S., Paek, H.-J., & Lynn, J. A. (2010). A content analysis of smoking fetish videos on YouTube: Regulatory Implications for Tobacco Control. Health Communication, 25, 97-106.

2009

  1. [24] Paek, H.-J. (2009). Differential effects of different peers: Further evidence of the peer proximity thesis in perceived peer influence on college students’ smoking. Journal of Communication, 22, 434-455.
  2. [23] Paek, H.-J., Yu, H., & Bae, B. J. (2009). Is on-line health promotion culture-bound? Cultural characteristics manifested in U.S. and South Korean antismoking Websites. Journal of Advertising. 38(1), 35-48.
  3. [22] Kim, J. & Paek, H.-J. (2009). Information Processing of Genetically Modified Food Messages Under Different Motives: An Adaptation of the Multiple-Motive Heuristic-Systematic Model. Risk Analysis, 29(12), 1793-1806.
  4. [21] Nelson, M. R., Wood, M., & Paek, H.-J. (2009). Increased persuasion knowledge of video news releases: Audience response and public policy issues related to source disclosure. Journal of Mass Media Ethics, 24, 220–237.

2008

  1. [20] Paek, H.-J. (2008). Mechanisms through which adolescents attend and respond to antismoking media campaigns. Journal of Communication, 58,84-105.
  2. [19] Paek, H.-J. (2008). Moderating roles of primary social influences in the relationship between adolescent self-reported exposure to antismoking messages and smoking intention. Health Communication, 23, 526 - 537.
  3. [18] Paek, H.-J., Hilyard, K, Freimuth, V., Barge, K., & Mindlin, M. (2008). Public support for government actions during a flu pandemic: Lessons learned from a statewide survey. Health Promotion & Practice, 9, 60S-72S.
  4. [17] Paek, H.-J., Lambe, J., & McLeod, D. (2008). Antecedents to predict censorship for different media contents: Individual differences, democratic principles, and third-person perceptions. Journalism & Mass Communication Quarterly, 85, 273-290.
  5. [16] Paek, H.-J., Lee, B., Salmon, C. T., & Witte, K. (2008). The contextual effects of gender norms, communication, and social capital on family planning behavior in Uganda: A multi-level approach. Health Education & Behavior, 35, 461-477.
  6. [15] Nelson, M. R., & Paek, H.-J. (2008). Can sex (appeals) be standardized? An analysis of model nudity in prime-time TV advertising across seven countries. International Journal of Advertising, 27, 715-7 44.
  7. [14] Yu, H., & Paek, H.-J., & Bae, B. (2008). Cross-cultural comparison of interactivity and promotional appeals in antismoking websites in the United States and South Korea. Internet Research, 18, 454-476.

2007

  1. [13] Paek, H.-J. & Gunther, A. (2007). How peer proximity moderates indirect media influence on adolescent smoking. Communication Research, 34, 407-432.
  2. [12] Lee, B., Salmon, C. T., & Paek, H.-J. (2007). The effects of information sources on consumer reactions to direct-to-consumer prescription drug advertising: A consumer socialization approach. Journal of Advertising, 36, 107-119.
  3. [11] Nelson, M. R., Rademacher, M, & Paek, H.-J. (2007). Downshifting consumer = upshifting citizen? An examination of a local free cycle community. The Annals of the American Academy of Political and Social Science, 611(1), 141-156.
  4. [10] Nelson, M. & Paek, H.-J. (2007). A content analysis of advertising in a global magazine across seven countries: Implications for global advertising strategies. International Marketing Review, 24(1), 64-86. * The authors equally contributed to the paper
  5. [9] Paek, H.-J. & Nelson, M. (2007). A cross-cultural and cross-media comparison of female nudity in advertising. Journal of Promotional Management, 13, 145 - 167.

2006

  1. [8] Hwang, H., Schmierbach, M., Paek, H.-J., Zuniga, H., & Shah, D. (2006). Media dissociation, Internet use, and anti-war political participation. Mass Communication and Society, 9(4), 461-483.
  2. [7] Pan, Z., Shen, L., Paek, H.-J., & Sun, Y. (2006). Mobilizing political talk in the 2000 presidential campaign: An examination of campaign effects in a deliberative framework. Communication Research, 33(5), 315-345.
  3. [6] Pan, Z., Abisaid, J., Paek, H.-J., Sun, Y., & Houden, D. (2006). Exploring the perceptual gap in perceived effects of media reports of opinion polls. International Journal of Public Opinion Research, 18(3), 340-350.

2005

  1. [5] Nelson, M. & Paek, H.-J. (2005). Predicting cross-cultural differences in sexual advertising contents in a transnational women’s magazine. Sex Roles, 53(5/6), 371-383. * The authors equally contributed to the paper
  2. [4] Paek, H.-J. (2005). Exploring celebrity endorsement strategy in cross-cultural contexts: A content analysis of South Korean and US newspaper advertising. Asian Journal of Communication, 15(2), 133-153.
  3. [3] Paek, H.-J., Pan, Z., Sun, Y., Abisaid, J., & Houden, D. (2005). The third-person perception as social judgment: An exploration of social distance and uncertainty reduction in perceived effects of political attack ads. Communication Research, 32, 143-170.
  4. [2] Paek, H.-J., Yoon, S.-H., & Shah, D. (2005) Local news, social integration, and community participation: Hierarchical linear modeling of contextual and cross-level effects. Journalism & Mass Communication Quarterly, 82, 587-606.

2004

  1. [1] Paek, H.-J. & Pan, Z. (2004). Spreading global consumerism: Effects of mass media and advertising on consumerist values in China. Mass Communication & Society, 7(4), 491-515.

국내 학술지 (KCI) 56편

2026

  1. [56] 백혜진, 이진, 김태수, 안도현 (2026). 원자력 위험 커뮤니케이션에서 기관 신뢰의 구조적 경로: 신뢰확신모형의 적용과 확장. PR연구, 30(3), 55-86.
  2. [55] 백혜진 (2026). 저출산 관련 언론보도가 결혼 및 출산 의향에 미치는 영향: O-S-O-R 모형의 적용. 보건사회연구, 46(2), 429-449. https://dx.doi.org/10.15709/hswr.2026.46.2.429
  3. [54] 최미연, 백혜진 (2026). 소셜미디어의 사회전염 효과: 저출산 이슈를 중심으로. 한국방송학보, 40(3), 402-440.
  4. [53] Paek, H.-J. & Hove, T. (2026). Roles of Perceived Message Ethicality and the Persuasion Ethics Schema in Predicting Intended and Unintended Anti-drug Campaign Consequences. Asian Communication Research, 23(1), https://doi.org/10.20879/acr.2026.23.008.
  5. [52] 최윤슬, 이상록, 백혜진 (2026). 저출산 이슈 대응을 위한 효과적인 PR 캠페인 전략: 청년들의 FGI 분석 결과를 중심으로. 광고홍보학보, 28(2), 255-301. https://doi.org/10.16914/kjapr.2026.28.2.255

2025

  1. [51] 백혜진, 마혜현 (2025). 복권 과몰입 행동에 대한 인지적 왜곡, 사회적 네트워크, 미디어 노출의 효과: 건전화 캠페인 전략에 대한 함의. PR 연구, 29(4), 1-30.
  2. [50] 안도현, 백혜진, 이 진 (2025). 심리측정 패러다임의 비판적 고찰: 계층적 위험-기회 생성 모형과 척도 제안. 커뮤니케이션 이론, 21(4), 5-56.
  3. [49] 마혜현, 최미연, & 백혜진 (2025). 메타버스를 통한 식중독 예방 캠페인 평가: 사용자 경험 요인과 기술수용요인의 통합적 적용. 헬스커뮤니케이션연구, 24(2), 121-144. DOI: 10.24172/hcr.2025.24.2.121.
  4. [48] 고하은, 백혜진 (2025). 마약 마약 정보원 유형과 사회규범이 마약 사용 의도에 미치는 영향: 규범적 사회행동 이론의 확장. PR연구, 29(3), 41-78. DOI: 10.15814/jpr.2025.29.3.41
  5. [47] Hove, T., 마혜현, 백혜진 (2025). Using Webtoons for Public Service Communication: Factors Associated with Promoting Sound Lottery Behavior (공공 커뮤니케이션을 위한 웹툰: 건전한 복권 행동을 촉진하는 요인). 디지털콘텐츠학회논문지(Journal of Digital Contents Society), 26(3), 635-644.

2024

  1. [46] 백혜진, 우윤정, 고하은, 최미연 (2024). 저출산 관련 언론 보도에 대한 프레임 인식과 평가, 이슈 관여도와 행동 변화 의도의 연관성 연구. 보건사회연구, 44(4), 420-442.
  2. [45] 이창은, 마혜현, 백혜진 (2024). 미디어를 통한 환경정보 이용이 친환경 행동에 미치는 영향의 기제: 정보처리 과정에서 정보 불충분성과 정보 수집능력의 역할. 한국언론학보, (68(5), 1-37.
  3. [44] 백혜진, 정유미 (2024). 토픽모델링과 의미연결망을 이용한 국내 언론의 마약 보도 주제와 경향 분석. 보건사회연구, 44(2), 360-380.
  4. [43] 백혜진, 고하은 (2024). 소셜미디어 캠페인 효과의 기제: 추정된 미디어 영향과 지각된 사회규범의 통합 모형 적용. 광고연구, 140, 5-39.
  5. [42] 백혜진, 고하은, 이진 (2024). 마약 예방 캠페인 효과의 기제 지각된 메시지 자극가와 자극 추구 성향의 역할. PR연구, 28(1), 1-31.

2023

  1. [41] 백혜진 이준영 (2023). 음주운전 예방 광고의 메시지 지향성과 위험제시형식이 음주운전 태도와 의도에 미치는 영향: 감정의 매개 역할. 한국광고홍보학보. 25(2), 122-155.

2021

  1. [40] Kim, M. K., Paek, H.-J., & Hove, T. (2021). Roles of Temporal Message Framing and Digital Channel Type in Perception and Dissemination of Food Risk Rumors. Asian Communication Research, 18(2), 89-106.

2020

  1. [39] Paek, H.-J., & Hove, T. (2020). Persuasion Knowledge and the Effectiveness of Media Advocacy in Debunking Korean Tobacco Company Corporate Social Responsibility Programs. Asian Communication Research, 17(1), 14-39.

2019

  1. [38] 이혜규, 백혜진 (2019). 정보 불충분성, 정보 수집 능력, 시간적 거리가 지진에 관한 정보 추구 및 회피에 미치는 영향. 홍보학연구, 23(3), 84-108.
  2. [37] 이준영, 주도희, 신지원, 백혜진 (2019). 미세먼지 어플리케이션(앱)의 정보 제시 형식이 위험 인식, 앱 사용 의도, 예방 행동 의도에 미치는 영향: 감정 휴리스틱과 기준점 휴리스틱의 적용. 홍보학연구 23(2), 111-140
  3. [36] 백혜진, 이혜규 (2019). 지진 뉴스에 대한 제3자 효과 사회적 거리 가설의 재검토와 제3자 효과에 대한 언론 신뢰도 및 위험 인식의 역할. 한국광고홍보학보, 21(2), 30-66.
  4. [35] 이새롬, 백현미, 백혜진 (2019). 광고성 트윗과 비광고성 트윗의 확산 특성 비교 연구: 전자담배 트윗을 중심으로. 정보사회와 미디어, 20(1), 45-67

2018

  1. [34] Choi, H., Cho, Y., Paek, H.-J., Hong, W., Ko, W., Balew, G., Youn, Y., Cho, M., & Kim, H. (2018). Determinants of Fertility in Ethiopia: A National Survey in 2017. The Korean Journal of Public Health. 55(2), 31-40. DOI: https://doi.org/10.17262/KJPH.2018.12.55.2.31
  2. [33] 백혜진 (2018). 뉴미디어 유형이 위험 특성, 위험 인식, 예방 행동 의도의 관계에 미치는 영향 : 조건적 과정 모형의 검증. 한국언론학보. 62(3), 215-245.
  3. [32] Paek, H.-J. (2018). Associations between youth exposure to tobacco advertising, promotion and sponsorships(TAPS) and each of purchase experience, purchase impulsivity, and smoking/quitting intention. Korean Journal of Health Education and Promotion (보건교육건강증진학회지), 35(2), 37-47.
  4. [31] Paek, H.-J. (2018). Cigarette advertising techniques that may weaken people’s risk perceptions about smoking: A content analysis of cigarette advertisements in domestic magazines, 1994-2014. Health and Social Welfare Review (보건사회연구), 38(2), 499- 526.
  5. [30] Cho, H.-J, Kim, J.H., & Paek, H.-J. (2018). The effects of judgments of onset and offset responsibility in news related to alcohol use disorder on prejudice and discrimination. Korean Journal of Journalism & Communication Studies (한국언론학보), 62(3), 130-163.
  6. [29] Yang, J. H., Paek, H.-J. (2018). A Content Analysis of 10-Year Media Coverage on Risk-related Rumors. Korean Journal of Journalism & Communication Studies (한국언론학보), 62(3), 345-382.
  7. [28] Paek, H.-J., & Hove, T. (2018). How the persuasion ethics schema and audience type influence the persuasive effects of antismoking message appeals: A test of a moderated moderation model. Journal of Public Relations (홍보학연구), 22(1), 22-49.

2017

  1. [27] Paek, H.-J. (2017). Strategic risk communication for infectious disease outbreaks: the evolving landscape of publics and media. Journal of the Korean Medical Association, 60(4), 306–313. https://doi.org/10.5124/jkma.2017.60.4.306 (SCOPUS)
  2. [26] Paek, H.-J., Cho, H.J., & Kim, J. H. (2017). Content analysis of news coverage on stigma and attribution regarding mental illness. Korean Journal of Journalism & Communication Studies (한국언론학보), 61(4), 7-43.
  3. [25] Paek, H.-J., Yang, J. H. (2017). The effects of absolute versus relative risk presentation format, source credibility, and numeracy on risk perceptions and behavioral intentions. Journal of Public Relations (홍보학연구), 21(3), 32-63.
  4. [24] Paek, H.-J., Shin, K., & Lee, B.K. (2017). Exploring cues to action in health belief model. Journal of Korean Advertising and PR practitioners Society(광고PR실학연구), 10(1), 219-243.

2016

  1. [23] Paek, H.-J., Lee, H., Hove, T. (2016). The impact of cultural characteristics and message appeals on attitudes toward anti-secondhand smoke PSAs: Cross-cultural comparison. Journal of Korean Advertising and PR Practitioners Society (광고PR실학연구) , 9(3), 219-245.
  2. [22] Paek, H.-J. (2016). How fear and perceived effectiveness of antismoking messages affect smokers’ quitting intention: Application of stage of change. Journal of Public Relations, 20(2), 1-27.
  3. [21] Kim, D. K., Kim, Y.-C., Lee, J., Lee, J., Paek, H.-J., & So, J. (2016). Health communication in South Korea: Past, present, and future. Korea Health Communication Research, 16(1), 1-27

2015

  1. [20] Hove, T. & Paek, H.-J. (2015). Effects of risk presentation format and fear message on laypeople’s risk perceptions. Journal of Public Relations (홍보학연구),19(1), 162-182. Award for Best Academic Paper of 2015 by Korean Academic Society for Public Relations.
  2. [19] Oh, M.Y., & Paek, H.-J. (2015). Measurement and evaluation of public relations effectiveness: A content analysis of PR award winners. Journal of Public Relations(홍보학연구), 19(1), 327-354.
  3. [18] Paek, H.-J., Cha, S. Y., Nam, E. J., & Kim, D. H. (2015). Effects of news frames and trust in government on support for tobacco tax policy: Implications for media advocacy. Journal of Public Relations (홍보학연구), 19(1), 1-29.
  4. [17] Hove, T. & Paek, H.-J. (2015). Message testing of three ethical approaches to health promotion: Paternalism, liberalism, and empowerment. Korean Journal of Advertising and Public Relations (한국광고홍보학보), 17(1), 167-192.
  5. [16] Paek, H.-J. (2015). Content analysis and audience evaluation of antismoking advertisements in the US youth magazines. Health Communication Research (헬스커뮤니케이션연구), 12, 37-74.
  6. [15] Heo, Y. K., Cha, S.Y., Seo, P. K., Kim, S. Y., & Paek, H.-J. (2015). A content analysis of mainstream newspapers' representation of Ebola virus issues based on outbreak communication guidelines, Health Communication Research (헬스커뮤니케이션연구), 12, 75-113

2014

  1. [14] Choi, M.D., Seo, P. K., Choi, M. I., & Paek, H.-J (2014). Factors associated with health-specific TV viewing intention: Application of the technology acceptance model. Korean Journal of Journalism & Communication Studies (한국언론학보), 58(6), 362-389.
  2. [13] Jwa, B., Paek, H.-J., & Seo, P. (2014). A content analysis of online news and comments about anti-smoking policy. Journal of Public Relations (홍보학연구), 18(3), 7-38.
  3. [12] Paek, H.-J, & Shin, K. A. (2014). Health-PR: The public relations field’s contribution to the theoretical and strategic development of the health communication field. Journal of Public Relations (홍보학연구), 18(1), 516-553.
  4. [11] Yun M. Y., Paek, H.-J., & Kim Y. S. (2014). A content analysis of smoking scenes in popular Korean movies for general audiences. Health Communication Research (헬스커뮤니케이션연구), 11, 1-48

2013

  1. [10] Tbatou, K., Paek, H.-J., & Hove, T. (2013). Gender effects of communicator and recipient on response to relationship violence public service announcements. Journal of Advertising and Promotion Research, 2(1), 5-38.
  2. [9] Jwa, B., Yoon, M., & Paek, H.-J. (2013). Media, risk characteristics, and risk perceptions: The context of carcinogenic hazards. Journal of Public Relations, 17(4), 72-109.
  3. [8] Paek, H.-J., Yoon, H., Lee, M., Ahn, H., & Reid, L. (2013). Implicit health information in cigarette advertisements for youth- and adult-oriented brands between the pre- and post-master settlement agreement eras. Health Communication Research, 9, 1-42.
  4. [7] Yoon, M., Jwa, B., & Paek, H-J. (2013). Accuracy of media coverage on risk information: A case of carcinogenic hazards. Health Communication Research, 7, 41-79. Enzaim/Health Com Assoc Best Article Award
  5. [6] Oh, H. J. & Paek, H-J. (2013). Determinants of primary and multiple channel selection for health information search. Health Communication Research, 7, 113-151.

2011

  1. [5] Paek, H.-J., Lee, H., Praet, C., Chan, K., Chien, P. M., Huh, J., & Cameron, G. T. (2011). Pharmaceutical Advertising in Korea, Japan, Hong Kong, Australia, and the US: Current Conditions and Future Directions. Health Communication Research, 3(1), 1-63.

2010

  1. [4] Paek, H.-J. (2010). : Self-monitoring, perceived message effectiveness, and presumed media influence. Health Communication Research, 2(1), 31-65.
  2. [3] Lee, H. G. & Paek, H.-J. (2010). Conditions for normative influence: Korean adult smokers’ response to antismoking messages. Health Communication Research, 2(2), 99-128.

2009

  1. [2] Yoon, H., Paek, H.-J., Ahn, H, & Choi, H. (2009). Are food ads healthy? Examination of television food advertising on claims and persuasion strategies. Health Communication Research, 1(1), 65-89.

2004

  1. [1] Lee, B., Paek, H.-J., & Kim, B. (2004). The third-person effect of celebrity endorsers‘ negative information: Advertisers’ perspective. Korean Advertising Research, 65(Winter), 147-169.

저서·챕터 31편

  1. [31] 백혜진 (2026). AI와 건강 소통. 커뮤니케이션북스
  2. [30] 백혜진 (2026). 위험소통과 위험인식의 이론적 접근: 커뮤니케이션 관점의 진화, 한계, 제언. (위험사회와 위기 관리:PR커뮤니케이션의 이론과 실천 제 2장 (55-75쪽). 학지사.
  3. [29] 백혜진 (2025). 간접 흡연 위해 노출 커뮤니케이션.
  4. [28] 이준웅, 백혜진, 정성은 (엮음) (2024). 커뮤니케이션 과학의 지평(2판). 언론학회. 나남.
  5. [27] Paek, H.-J. (2023, 공저). 헬스커뮤니케이션 메시지: 이론과 전망. 지금.
  6. [26] Paek, H.-J. (2022, 공저). 호모퍼블리쿠스와 PR의 미래 (제 7장. 인간-동물-환경, 하나의 건강을 위한 커뮤니케이션의 역할 (205-232쪽). 한울아카데미: 서울.
  7. [25] Paek, H.-J. (2022). 공공 위기 소통. 커뮤니케이션북스: 서울.
  8. [24] Paek, H.-J. (2021, 공저). 디지털 시대의 PR학 신론 (제 7장. 위기는 예측할 수 있는가? (187-213쪽). 학지사: 서울.
  9. [23] Paek, H.-J. & Shim, M.S. (2019). Health Communication. In Sixty Years of Communication Studies in South Korea: Progress, Achievement, and Challenge (한국 언론학 연구 60년). Seoul: Nanam.
  10. [22] Paek, H.-J., Choi, S., Cho, S., Jeong, S., et al., (2018). Theories of Advertising & Public Relations Communication Effects. Seoul: Hanul.
  11. [21] Lee, H.-R., Paek, H.-J., Shim, M. S., & Schulz, P. (2018). Health communication. In Korean Communication, Media, and Culture: An Annotated Bibliography edited by Youm K & N. Kwak (pp. 137-161). New York: Lexington Books.
  12. [20] Lee, H.-R., Paek, H.-J., & Shim, M. S. (2018). A survey of health communication scholarship on Korea: Breadth, Depth, and Trends of Published Research. In Communication, Digital Media, and Popular Culture in Korea edited by D. Y. Jin & N. Kwak (pp., 175-214). New York: Lexington Books.
  13. [19] Paek, H.-J. (2018). Antismoking campaign. In War that Changes the World: Understanding Antismoking Movement and Tobacco Control Policy edited by Korean Association on Smoking or Health(pp. 290-302). Seoul: Momento
  14. [18] Paek, H.-J. (2018). Cigarette warning graphic images and labels. In War that Changes the World: Understanding Antismoking Movement and Tobacco Control Policy edited by Korean Association on Smoking or Health (pp. 166-188). Seoul: Momento
  15. [17] Paek, H.-J., & Hove, T. (2017). Risk perception and risk characteristics. In Roxanne P(Ed). Encyclopedia of Health and Risk Message Design and Processing, New York: Oxford University Press.
  16. [16] Paek, H.-J. (2016). Health belief model (Chapter 3). In Kim, D. K., & J. W. Dearing(Ed). Health communication research measures (pp. 25-32). New York: Peter Lang.
  17. [15] Ryee J.W., Park J. M. & Paek. H-J. (Eds). (2015). Handbook of communication science. Seoul: Nanam
  18. [14] Paek. H-J. (2015). Public Communication Campaign (Trans). In R. E. Rice & C. Atkin(Eds). Public Communication Campaign. Seoul: Communication books.
  19. [13] Paek, H.-J. (2014). Risk perceptions. In T. Thompson (Ed). Encyclopedia of health communication (3rd ed., pp.1189-1191). LA: Sage.
  20. [12] Paek, H.-J. (2014). Tuberculosis. In T. Thompson (Ed). Encyclopedia of health communication (3rd ed., pp.1416-1418). LA: Sage.
  21. [11] Paek, H.-J. (2014). Communication theory by components (Chapter 4). In National university college health care education council. For health educator health communication (3rd ed., pp.73-106). Seoul: Hanmi medical publishing co.
  22. [10] Paek, H.-J. (2014). Planning and actuality of campaign (Chapter 7). In National university college health care education council. For health educator health communication (3rd ed., pp.149-186). Seoul: Hanmi medical publishing co.
  23. [9] Paek, H.-J. (2014). Social media and health communication (Chapter 9). In Social Media Research Forum(Ed). Understanding social media. Seoul: Mireanin
  24. [8] Paek, H.-J., Vilela, A. & Nelson, M. (2014). Gender-role portrayals in TV advertising(Ed). Encyclopedia of quality of life and well-being research (pp 2477-2483). Netherlands: Springer. (ISBN: 978-94-007-0752-8)
  25. [7] Nan, X. & Paek, H.-J. (2014). Social responsibility in international advertising. In Hong Cheng(Ed). The handbook of international advertising research. New Jersey: Prentice Hall.
  26. [6] Paek, H.-J. & Lee, H. (2013). Health communication: message, audience, and media. Seoul: Communication Books
  27. [5] Paek, H.-J. (2013). Social marketing. Seoul: Communication Books
  28. [4] Vilela, A. & Nelson, M., & Paek, H.-J. (2013). Bic for her and crisps for him: Contemporary gendered targeting and representation in advertising around the world (Chapter 10), In Cory L. A(Ed). Media Disparity: A Gender Battleground (pp.149-162). Lanham, MD: Lexington Books.
  29. [3] Lee, B. K. & Paek, H.-J. (2010). 헬스커뮤니케이션: 이론과 실제. (역서) In T. L. Thompson, A. M. Dorsey, K. I., Miller, & R. Parrott(Eds). Handbook of Health Communication. Seoul: Communication Books.
  30. [2] Paek, H.-J. (2008). Two Faces of Tobacco Advertising: Marketing Triumph or Social Evil? In T. Reichert (Ed), Current issues in Advertising (pp. 71-84). Chicago: The Copy Workshop.
  31. [1] Paek, H.-J. & Nelson, M. (2008). A cross-cultural and cross-media comparison of female nudity in advertising. In T. Reichert (Ed), Investigating the Use of Sex in Media Promotion and Advertising. New York: The Haworth Press.